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Paul Byrom is a seasoned professional in the events industry, currently serving as Managing Director at Upper Street Events Ltd and Managing Director of Live Events at Immediate Media Co since February 2019. Byrom has played a pivotal role in developing strategies to integrate live events into Immediate's content offerings. Previous experience includes serving as an Events Industry Consultant at Paul Byrom Consulting and Interim Group Managing Director at Brand Events. Byrom's extensive background in the industry includes past roles as Vice Chair and Managing Director at Upper Street Events Ltd, as well as Head of Marketing at Reed Exhibitions. Byrom holds a Bachelor of Arts degree in International Marketing from the University of Strathclyde, earned between 1991 and 2005.