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Soufiane Yaaqoubi has extensive experience in marketing and communications. Soufiane currently holds the position of Head Of Corporate Marketing & Communications at Imdaad Group, where they oversee marketing and brand positions for the company and its 7 subsidiaries. Prior to this, they worked as the Marketing Manager at JB Allo Sewage, where they directed brand development and B2B marketing efforts. Soufiane also served as a Project Manager at HIT RADIO, evaluating the financial validity of expanding revenue streams into the television market. Soufiane has held positions at Ajman Sewerage, Dubai International Film Festival, NewBoy, Bee'ah, Safegate International AB, and Pluto Games, where they gained experience in various marketing roles and achieved notable accomplishments.

Soufiane Yaaqoubi obtained a Bachelor's Degree in Marketing and Communication from the International Institute for Higher Education in Morocco (IIHEM) between 2001 and 2005. In addition, they have obtained The Fundamentals of Digital Marketing certification from Google Digital Garage in 2020.