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Kelly Potts has a diverse work experience spanning several industries. Kelly began their career as an Editorial Intern at Womansday.com under Hearst Magazines in 2014. Kelly then joined The RealReal as a Senior Fashion Copywriter in 2015. After that, they worked at Unique Homes Magazine as an Editorial/Advertising Coordinator and later as an Assistant Editor. Moving forward, Kelly joined CMA Results, where they started as a Social Media Specialist in 2018 and later became a Social Media Manager. In 2021, they joined Imbue Creative as a Social Media Manager. Currently, they are working at Marketing Shift as a Marketing Consultant, helping entrepreneurs and small businesses amplify their marketing efforts.

Kelly Potts earned a Bachelor's Degree in English/Journalism from Montclair State University, which they completed from 2011 to 2015. In addition to their formal education, they have obtained several certifications, including the HubSpot Academy Social Media Certified in May 2019 and several LinkedIn certifications such as Content Marketing: Social Media, Introduction to Photography, Marketing on Facebook: Managing a Company Page, Social Employees: The New Marketing Channel, Writing to be Heard on LinkedIn, Content Marketing: Videos, Guy Kawasaki on How to Rock Social Media, Top 5 Tips for YouTube Channel, B2B Foundations: Social Media Marketing, and Social Media Marketing: ROI, all obtained in 2018 and 2019. Kelly also acquired a certification in Google Analytics for Beginners from Google Analytics in September 2017.