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Amanda Farrand currently serves as EVP of Business and Brand Development at Imagine Entertainment & Television, where efforts are focused on forging strategic partnerships and enhancing social channels that align with the company's mission. Previously, as SVP of Fair Play Franchise at Hello Sunshine, Amanda played a pivotal role in launching the Fair Play brand to critical acclaim, including reaching the NYTimes bestseller list and producing a documentary recognized among the top new releases on iTunes. Amanda’s extensive experience spans crucial roles in brand partnerships at prominent companies including Sony Pictures Entertainment, Paramount Pictures, and Participant Media, where leadership involved strategic marketing campaigns and partnerships aimed at amplifying female-driven narratives and social impact through media and entertainment. Amanda graduated from Texas A&M University.