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Massimiliano Picchi is an accomplished professional with extensive experience in sales and management within the technology sector. Currently serving as the General Manager at Imagicle Middle East since March 2015, Massimiliano has played a pivotal role in establishing a fully owned subsidiary of Imagicle SpA in Dubai, celebrating the company's first five years in the region. Prior to this, Massimiliano held the position of VP Sales at Imagicle S.p.A. since January 2010 and developed experience as Sales Manager and Product Manager at Telcen S.p.A. from 1998 to 2010.