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Lorenzo Glavici is a seasoned brand management professional with extensive experience in global brand strategy and communications. Currently serving as Global Brand Manager at ¾±±ô±ô²â³¦²¹´Ú´Úè since December 2019, Lorenzo focuses on enhancing brand equity and consistency worldwide. Prior roles include Director of Communications and Brand Strategy at ItalianCreationGroup, overseeing branding for multiple luxury brands, and Brand Manager positions at Brioni within the Kering Group, where responsibilities included digital strategy, corporate image, and product development. Lorenzo holds a degree in Corporate Communications from Università degli Studi di Trieste.