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Lexi Hoffman is a Communications Specialist at the Illinois Soybean Association since January 2023, where responsibilities include implementing SEO strategies and serving as a communications liaison. Previous roles at the organization include Communications Coordinator and Events Coordinator, where Lexi developed brand awareness campaigns and supported event planning. Additional experience includes serving as a Social Media Specialist for the National Great Rivers Research and Education Center, and founding Rural Roads Co. as a photographer. Lexi's background encompasses marketing and public relations positions at Blackburn College, where projects included website management, promotional material creation, and social media content development. Lexi holds a Bachelor of Arts in Marketing from Blackburn College and is pursuing a Master of Science in Digital Marketing from Lindenwood University.