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Roel Van Criekinge is a seasoned executive currently serving as SVP Head of Omnichannel Experience & Innovation for Southeast Asia and Mexico at IKEA since July 2006, where responsibilities include enhancing consumer engagement and convenience through innovative channels and store formats. Previous roles at IKEA encompass VP Head of Customer Experience, Regional VP Finance & Operations, and Global Transformation Leader, showcasing expertise in financial management, customer experience, and strategic growth. Before IKEA, Roel was a management consultant at Accenture, focusing on M&A and trade marketing for FMCG clients. Roel holds a Master's in Economics - Engineering from EHSAL Brussels, a Bachelor's in Business Administration from Universidad CEU San Pablo, and participated in an Erasmus exchange program at KU Leuven. Additionally, Roel completed a program in Strategy in the Age of Digital Disruption at INSEAD.