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Rebeca Abella is an experienced professional in data and machine learning, currently serving as Vice President of Group Data & Machine Learning at IKEA since May 2020, where responsibilities include defining and executing the data engineering and machine learning strategy. Previously, Rebeca held the position of VP of Data & Analytics at IKEA's Digital Global Hub in Madrid, leading a diverse team in various domains. Prior experience includes roles at Spotahome as Senior Manager of Product Analytics, Spotify as Senior Manager of Data Science and User Research, and Manager of Data Science and User Research, as well as Analytics Project Director at CONENTO and Senior Consultant at Deloitte. Rebeca holds a Master's degree in Mathematics from Universidad Complutense de Madrid and completed the Royal Institute of Technology Erasmus Programme.