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Kirsten Hasler is an accomplished marketing professional with extensive experience in the retail sector, currently serving as the Head of Marketing for IKEA Australia since July 2012. Responsibilities include overseeing the country marketing team to drive commercial and brand growth, along with leading the CRM and Loyalty team to enhance customer engagement and lifetime value. Previously, Kirsten held roles such as Global Social Media Leader at Inter IKEA Systems B.V. and Digital Channel Manager at Freedom Australia, showcasing a strong background in digital marketing and strategic management. Kirsten’s early career included positions as a Client Services Executive at Myspace and Graphic Designer at Jones Davis BBN, complemented by a Bachelor of Design in Visual Communications from the University of Technology Sydney and a Mini MBA in Marketing from Marketing Week.