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Iain Neal has extensive experience at IKEA since November 2002, currently serving as Global Engagement Leader in Growth & Marketing, where the focus is on customer engagement and loyalty through strategic development and implementation of value proposition frameworks across 32 global markets. Iain has played various leadership roles, including Global CRM Proposition Leader and Country Customer Engagement & Loyalty Leader, emphasizing customer retention and loyalty maximization. With strong expertise in CRM, marketing, and loyalty strategies, Iain has successfully led initiatives across multiple regions, including North America, Asia-Pacific, and European Economic Area, fostering partnerships with digital agencies and local marketing teams. Iain's commitment to sustainability is evident through community engagement and initiatives that enhance sustainability in home living. Iain holds a Bachelor of Science in Psychology from Nottingham Trent University.