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Alfonso Mora possesses extensive experience in search engine optimization and digital marketing, currently serving as the SEO and Domain Leader for IKEA Digital Capabilities within the Retail Concept on a global scale. Previously, Alfonso held roles such as Senior Global Search Engine Optimisation Specialist at ikea.com and Senior SEO & Digital Marketing Lead at Advision Development, where responsibilities included outreach marketing and SEO leadership. Additionally, Alfonso has contributed to the non-profit sector as Ad Honorem Legal Coordinator at Caritas Internationalis and as Pro Bono Legal Facilitator at Caritas Costa Rica. Alfonso holds master's degrees in Digital Marketing from both Aden Business School and EUNCET, earned between 2017 and 2018.