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Jeff Winter has been an advisor at IIoT World since August 2021. Prior to that, they were the Senior Director of Strategy and Marketing at Grantek from April 2013 to August 2021. Jeff was responsible for leading Grantek's Marketing department and developing and implementing strategies for social media, content, sales enablement, website, lead generation, and branding.

Under Jeff's leadership, Grantek transformed into a best-in-class Industry 4.0 solution provider. Jeff launched a brand awareness & brand engagement campaign in FY21 that resulted in a 75.2% increase in Alexa Ranking and a company LinkedIn following by 53.3%. Additionally, they increased webinar attendance in FY21 by 94.6% over FY20 and increased Marketing Qualified Leads (MQL) in FY21 over FY20 by 44.3%.

Before joining Grantek, Jeff was the Product Marketing Manager at Omron Automation - Americas from August 2009 to April 2013.

Jeff is a Control Engineering 2021 Engineers' Choice Award Winner for "Engineer in a Box."