Nidhin Kurian John is a Research Scholar at the Indian Institute of Management, Kozhikode, where Nidhin is pursuing a Doctor of Philosophy in Strategic Management from June 2024 to June 2029. Nidhin has previously held the position of Head of Circular Economy and Digitization in Sustainability & Business Excellence at Aditya Birla Fashion and Retail Ltd. Additionally, Nidhin has experience in retail consulting with Cognizant, where Nidhin served as an Associate and later in a consulting capacity. Nidhin holds a degree from the Indian Institute of Management, Kozhikode, obtained between 2016 and 2018.