ÂÜÀòÂÒÂ×

Alaa Helal is a seasoned professional in the food science and technology sector, currently serving as the Techno Commercial Sales Manager at IFFCO Group since August 2024, specializing in B2B industrial sales of oils and fats. Prior to this role, Alaa held several positions including Technical Sales and Business Development Manager at REDA Group, where responsibilities included managing agents and distributors for various brands, and Technical Sales Support Manager at Gelymar SA focused on carrageenan and alginate manufacturing. Alaa's extensive experience in research and development spans multiple organizations, notably as Research and Development Manager at Lactalis Group & Americana, leading new product innovations across a wide range of dairy products. Educational qualifications include a Master's in food science technology from ENSAIA, a Master's degree in chemistry of material science from Sofia University, and a Bachelor of Science in Biological and Agricultural Sciences from Cairo University.