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Jim Morrish is a founding partner at Transforma Insights, a research firm specializing in Digital Transformation. With extensive experience, Jim has served on various advisory boards, including the Global Advisory Board for IET Future Technologies and the IET IoT India Panel. Previous roles include co-chair of multiple working groups at the Industrial Internet Consortium and head of strategy at Nokia WING. As the founder and Chief Research Officer at Machina Research, Jim positioned the firm as a leading advisor on the Internet of Things. Early career roles included positions at Analysys Mason, Morrish & Company, and the BBC. Jim holds an MA in Mathematics from the University of Oxford.