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Johana Varenius González-Artigas is a marketing professional with extensive experience in developing and implementing marketing strategies to attract new clients, conducting campaign analysis, and creating content across various channels. Currently serving as the Marketing Manager at Idukay since February 2019, Johana specializes in inbound marketing, lead generation, and enhancing audience engagement, while also managing virtual events and brand image. Prior roles include Content Manager at Cabify and various positions at Diario El Telégrafo, culminating in a strong foundation in graphic design and content coordination. Johana holds a Master's in Digital Traffic Management from Nuclio Digital School and has furthered education at UADE and Universidad Casa Grande.