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Vidhi Shah is a seasoned digital marketing professional with extensive experience in developing and implementing demand lead generation strategies across various industries. Currently serving as Senior Manager of Digital Marketing at ID R&D, Vidhi oversees integrated marketing campaigns, brand engagement, and analytics reporting. Previously at Dynamo Software, Vidhi successfully enhanced brand visibility through paid search, SEO, and social media while managing multiple digital media campaigns. Earlier roles include Digital Marketing Specialist at MIT Professional Education and positions at Global Resilience Institute, DrVigo, and Text100 Global Communications, culminating in a robust skill set in content management, account management, and communications strategy. Vidhi holds a Master of Professional Studies in Digital Communication from Northeastern University and additional advanced degrees in commerce and management.