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Mohit Lakhani is a Senior Research Analyst at IDR since July 2023, where responsibilities include conducting comprehensive market research to gather industry insights and analyze data for client opportunities. Prior experience includes a Product Development Internship at PTCL | UFONE Business Solutions, where project coordination and customer journey revamps were primary tasks. Mohit also undertook Marketing Internships at cBeyond Private Limited and the National Productivity Organization, focusing on market surveys, competitor analysis, and digital marketing initiatives. Educational qualifications include a Bachelor of Business Administration in Marketing and Media Studies from Lahore School of Economics, complemented by GCE O & A Levels in Business/Managerial Economics from Super Nova School.