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Max Irwin is an experienced sales professional with a focus on the gaming sector, currently serving as Senior Sales Manager at IDnow since March 2021, specializing in AI-based identity verification solutions. Prior to this role, Max held various positions within the gambling industry, including UK Sales Manager at VIXIO Regulatory Intelligence and multiple roles at GamblingCompliance, the leading provider of regulatory information for the gambling sector. Additionally, Max has experience in sales and project coordination in other industries, including mining and sports, and founded Tri-active Sports to promote multi-sport training for youth. A graduate of St Mary’s University, Twickenham, Max earned a Bachelor of Arts in Physical and Sports Education and Sports Science.