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Alicia Garcia Sanchez currently serves as the Head of Trade Marketing at Idilia Foods since September 2022. Prior to this role, Alicia spent over 15 years at Ferrero, progressing through several positions including Head of Customer & Category Manager for Modern Trade Spain, where responsibilities included team leadership, strategy planning and execution in trade marketing, and collaboration with key account managers. Alicia's earlier experience includes roles at Danone Dairy, focusing on customer logistics and account management. Alicia holds a degree in Business Administration from Universitat de Barcelona and has additional educational credentials from Universitat Oberta de Catalunya.