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The Marketing and Customer Experience Team at IDFC FIRST Bank is responsible for developing and executing marketing strategies that elevate brand awareness and drive customer engagement across various financial products and services. This team leverages digital marketing, performance analysis, and customer insights to enhance the overall customer journey, ensuring that interactions with the bank are seamless and tailored to the needs of individuals and businesses alike. Additionally, they focus on innovative marketing campaigns and customer experience initiatives to foster loyalty and attract new clients.