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Niklas Dahl is the Strategy Director at Identity Works since February 2019, where the focus is on creating competitive advantages through high-quality actionable insights and strategies. Prior to this, Niklas served as Strategy and Insight Director at Designkontoret Silver, leading teams to create business opportunities in Sweden and the Nordics. As Head of Research and Planning at BlueCarrot, Niklas fostered a data-driven approach, while at Rewir, as Head of Insight and Planning, supported branding strategies through comprehensive research. Earlier experience includes roles as an Analyst at United Minds | Prime PR, and founding Elvira Stockholm, a brand experience agency. Niklas began a career in sales at Core Computer. Educational credentials include a Mini MBA in Business Administration and Management, a B.Sc. in Economics/Marketing, and an Associate's degree in Marketing.