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Antonia Alan is a Junior Strategist at Identity Works since August 2021, where responsibilities include conducting desktop analysis, analyzing data, and developing strategic recommendations for clients. Previous experience includes internships at Procter & Gamble as a Brand Management Intern focusing on feminine care, Dyson as a Marketing Intern in beauty and health, and Henkel as a Nordic Brand Management Intern in beauty care. Antonia has also held various leadership positions, including President of the Education Committee at the Student Association at the Stockholm School of Economics, managing a significant membership and budget. Antonia holds a Master of Science in Business & Management and a Bachelor of Science in Business & Economics from the Stockholm School of Economics, complemented by exchange studies at Università Bocconi.