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Richard Bustard is an accomplished professional with extensive experience in sales, customer success, and business development within the financial services sector. Currently serving as Director of Customer Success at Idenfo and Business Head at Sortitt since July 2024, Richard's previous roles include Consultant/Coach/Advisor from August 2023 to June 2024 and Interim Sales Director at DiffusionData, where a go-to-market strategy was delivered for the finance sector across EMEA. Richard has also held significant positions such as VP Sales at Konsentus, responsible for driving open banking solutions, and Senior Sales & Account Director at NICE Actimize, specializing in financial crime and compliance solutions. Earlier career highlights include Sales Director roles at Broadridge and DTCC, alongside consulting for various startups to enhance their sales strategies. Richard holds a BTEC in Business Studies from Croydon College.