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Ashwini Vyas is a visionary leader with over 12 years of experience in the digital domain, currently serving as Chief Experience Officer at Commix since July 2023. Ashwini drives brand growth through innovative solutions and has a strong expertise in crafting engaging customer experiences, informed by a deep understanding of consumer behavior and digital trends. Previously, Ashwini held roles at IdeateLabs as Executive Creative Director and Senior Creative Director and at Experience Commerce as Creative Director. Earlier experience includes serving as Associate Creative Director at Jack in the Box Worldwide and as Art Director at Experience Commerce, focusing on campaign ideation and execution. Ashwini holds a B.Sc. in Information Technology from Mumbai University and has been instrumental in advancing digital content design and branding across various platforms.