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Karen Santos serves as the Gerente Comercial at Grupo Ideal Trends since March 2024, focusing on optimizing commercial performance and managing sales teams. Previously, Karen held roles such as Gerente de Inside Sales at Auto Avaliar, where responsibilities included the management and training of sales teams, and Gestora Comercial at Imperium Group Oficial, overseeing a sizable commercial team and implementing inbound and outbound strategies. Additional experience includes leading commercial teams at Meu Financiamento Solar, Contabilizei, and Sales Impact!, with notable achievements in enhancing sales processes and team conversions. Karen's professional journey began at Teleperformance, where various roles culminated in significant operational management. Educational qualifications include an MBA in Leadership and Human Development from Universidade Presbiteriana Mackenzie and a Bachelor's degree in Administration with an emphasis on Marketing from Uninove.