LÃvia Santos is an experienced professional in digital content strategy and communications, currently serving as Diretora de Conteúdo at Ideal Axicom since September 2022. Previously, LÃvia held the position of Master em MÃdias Digitais at Vale from January 2019 to February 2022, where responsibilities included developing global digital media strategies across multiple platforms and regions. Other roles include Content Manager at F/Nazca Saatchi & Saatchi, leading digital content strategies; Account Team Lead at Edelman Significa, overseeing digital marketing for GE in Brazil and Latin America; and various positions in public relations and communication since 2009. LÃvia holds a master's degree in Gestão de Comunicação em MÃdias Digitais from Senac São Paulo and a bachelor's degree in Relações Públicas from Universidade Metodista de São Paulo.