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Kurt Werderman is a seasoned marketing and media operations professional with extensive experience in direct-to-consumer marketing and media analysis. Currently serving as the Manager of Media Operations at Ideal Living since July 2020, Kurt oversees TV, digital, and podcast media, focusing on campaign performance and data attribution for multiple partner ad agencies. Previous roles include marketing and media analysis positions at Hawthorne and Havas Edge, where Kurt contributed to strategic planning and developed data-driven marketing recommendations. Additionally, Kurt has a background in market research and analytics from Integrated Media Solutions. Kurt holds an MBA in Marketing Management from UC Irvine and a BFA in Musicology from UCLA.