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Linda Ngenoh is a seasoned professional in market research and analysis, currently serving as a Senior Research Analyst at IDC since March 2018, where responsibilities include spearheading business development initiatives and enhancing company visibility through press releases. Previously, Linda worked as a Market Research Analyst at Ipsos and Kantar TNS, where Linda designed research projects and trained teams to ensure adherence to high-quality standards. Early career experience includes roles as a Market Intelligence Analyst at BASF and a Personal Banking Executive at KCB Bank Group, focusing on competitive intelligence and customer service, respectively. Linda holds a Master of Business Administration in Marketing & Strategic Management from the University of Nairobi and a Bachelor of Science in Biochemistry from Kenyatta University.