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Marcelo Costa is a Senior Data Consultant at ICTS Protiviti, with experience in Machine Learning projects focused on Natural Language Processing and fraud detection for retail and beauty sectors. Marcelo has led teams in Data Analysis and Process Mapping & Improvement, developing data models, Key Performance Indicators (KPIs), and risk management solutions. Marcelo's expertise includes data extraction and structuring from complex systems, creating business continuity plans, and integrating full analysis solutions using programming tools like VBA, SQL, and PowerBI. Marcelo's educational background includes a Master of Business Administration in Artificial Intelligence and Machine Learning from FIAP, graduate studies in Business Administration from FGV, and a Bachelor's degree in Engineering from Universidade Estadual de Campinas.