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Abby is responsible for co-leading the Meeting and Event Marketing department. Including overseeing the development and explanation of the firm’s events portfolio and management of the firm’s flagship annual conference with attendance of over 2,500.

In addition, she facilitates and implements marketing strategies and activities for the firm including branding, communication, advertising and event planning.

During her time at ICR, she has been instrumental in the transition to virtual and hybrid event management.

Prior to joining ICR, Abby served as Assistant Vice President at Piper Sandler where she spent 12 years in marketing and events. She led a portfolio of diverse programs ranging in size from 20 – 3,000 attendees from initiation to post-event analytics.

Abby received a B.A. in Public Relations, Advertising and Marketing from St. Cloud State University.