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Heidi Wrist-Elkjær has a strong background in marketing, with extensive experience in various roles and companies. Heidi most recently worked at Icotera as the Marketing Director since 2018. Prior to that, they were the Marketing Manager at Cibicom A/S from 2014 to 2018. Heidi also held the position of Marketing Manager at Aastra from 2010 to 2014, where they were responsible for strategic planning, concept development, and communication. Before that, they worked as a Product Marketing Coordinator at Aastra Telecom Denmark from 2006 to 2010. Heidi also has experience as a marketing project employee at Waters a/s in 2005 and as a Product Manager at Siemens a/s from 2001 to 2003. Heidi's career started as a European Product Manager at GN Netcom a/S in 1999. Overall, Heidi Wrist-Elkjær has a solid background in marketing with a diverse range of experience in different companies and roles.

Heidi Wrist-Elkjær completed the Leadership Acceleration Programme at IMD in 2021. Previously, from 1995 to 2000, they studied to become an Eksportingeniør at Ingeniørhøjskolen København.