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Christa Houts is an experienced product and project management professional with a strong background in marketing and execution across various industries. Currently serving as an Associate Product Manager at Iconex since May 2021, Christa supports the go-to-market labels strategy and oversees the new product roadmap, documentation, and performance analysis. Previously, at WestRock Company, Christa worked as a Project Manager, collaborating with cross-functional teams to develop brand messaging and execute large-scale manufacturing projects using lean methodologies. Christa also held the role of Sales Project Manager at Starkey Printing Company, where coordination of production and marketing materials was key, and as a Print Buyer at Precept Ministries International, Christa managed the scope and workflow of print projects and campaigns.