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Anupam Mishra is an experienced professional in data science and analytics, currently serving as AVP at ICICIdirect since December 2021, where leadership of a team focuses on driving business metrics and implementing successful XSell and Up-Sell initiatives. Prior to this, Anupam held the position of Senior Manager Analytics at Fullerton India Credit Company Ltd., leading analytical projects to support risk management. Previous roles include Marketing Analytics Cluster Manager and Senior Unit Analytics Manager at Bajaj Finserv, where significant contributions were made to optimize marketing campaigns and build predictive models. Anupam's career commenced at Accenture as a Senior Business Intelligence Analyst, with impactful results in automation and reporting. Anupam holds an MBA in Marketing and Analytics from Great Lakes Institute of Management and a Bachelor of Engineering in Electronics and Instrumentation from Hindustan Institute of Technology and Science.