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Sweta Mehta is an accomplished marketing professional with extensive experience in the financial services sector. Currently serving as AVP at ICICI Prudential AMC Ltd since January 2017, Sweta Mehta specializes in converting consumer insights into impactful marketing communication and executing integrated mass media campaigns. Previous roles include Senior Manager at L&T Finance Holdings Ltd., where Sweta Mehta led group-level brand communications and employee engagement initiatives, as well as Deputy Manager at L&T Mutual Fund, providing comprehensive marketing support for mutual fund and portfolio services. Sweta Mehta's career began as a Senior Executive in marketing at Birla Sun Life Mutual Fund, managing national campaigns across multiple languages and cities. Sweta Mehta holds certifications in marketing from Cannes Lions School and a Post Graduate degree in Communication Management & Advertising from the International School of Business and Media, alongside foundational qualifications in Computer Science Engineering and Digital Marketing.