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Shishir Shukla is an experienced professional in digital marketing and strategy, currently serving as Chief Manager II for Digital Marketing at ICICI Bank since May 2013. Responsibilities include managing and strategizing digital marketing campaigns for various financial products, focusing on acquisition-led strategies to expand market share. Previous roles at ICICI Bank include Chief Manager I in Marketing and Marketing Manager, where Shishir ensured consistent messaging and managed regional marketing budgets. Shishir also completed a summer internship at Bharti Realty Ltd. and worked as a Software Engineer at Accenture from December 2009 to June 2011. Educational qualifications include an MBA in Finance/Marketing from the International Management Institute and a 12th-grade degree in Science from Modern School Lucknow.