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Sarif Ali is an experienced financial professional currently serving as Deputy Manager in the Merchant Ecosystem division at ICICI Bank since May 2022, responsible for driving sales of various merchant products, training branch employees, and resolving customer queries. Previously, Sarif held the role of Deputy Manager in the Payment & Collection Solutions Department at ICICI Bank, focusing on expanding CMS business and providing client support. Earlier experience includes serving as Deputy Manager in the Used Car Loan department at IndusInd Bank, where customer sourcing and target achievement were key responsibilities, and as a Business Executive in the pre-owned car department at Mahindra Finance. Sarif holds a Bachelor of Arts in Political Science and Government from Gauhati University, earned in 2018.