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Aakanksha Guddo currently serves as a Manager in Wholesale Banking at ICICI Bank since August 2023. Prior to this role, Aakanksha was the Marketing Manager at AppyHigh, where responsibilities included customer acquisition and revenue management for 20 mobile applications, resulting in a 20% quarter-over-quarter profit increase. Aakanksha previously worked as an Assistant Marketing Manager at Collegedunia, managing ROI and developing SEO and content marketing strategies, and began a career in digital marketing with internships at Simandhar Education and Mantech Publications. Aakanksha holds an MBA in Marketing and Strategy from the Indian Institute of Management Rohtak and a BA in Psychology from Indraprastha College for Women, Delhi University.