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Elisabeth Gravil serves as the CEO of Museovation since its inception in March 2019, focusing on Open Innovation in museums, a concept developed through Elisabeth's thesis during an MBA program. Additionally, Elisabeth is a lecturer at ICART, specializing in Culture Management and Digital Transformation, and at ISCOM, where the curriculum covers the impact of generative AI on marketing and communication. Previous roles include teaching about Web3 and AI at Sup de Pub and volunteer work as webmaster for a Franco-Chinese parents association. Elisabeth's marketing expertise was demonstrated in various projects with organizations such as Phénomène and Coty, and significant positions held in international marketing for brands like Boucheron and Jean Patou. Educational achievements include multiple degrees in marketing and art history from prestigious institutions.