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Luke Pashley is an experienced software engineer and founder with a background in developing online applications and custom game engines. Currently, Luke leads Zed City as founder, an online RPG project initiated during lockdown and now in open alpha. At iCabbi, Luke contributes to software engineering projects utilizing AWS, Vue.js, PHP, and Node. As the owner of World-Mafia, Luke has developed a custom object-oriented programming game engine since 2007. Previous roles include freelance web development and a web developer position at Airship.co.uk, along with a significant impact at Recycling Lives Ltd by implementing a successful lead generation business model that exceeded £1,000,000 in turnover within its first year.