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Joey Muller

Advisor at ICA

Joey Muller is a seasoned digital marketing professional with extensive experience in online marketing, e-commerce, and business growth strategies. As Co-founder and VP of Sum Digital since 2011, Joey has successfully helped innovative companies meet their acquisition targets across various industries. Currently, Joey serves as an advisor for both ICA Fund and Improvado, focusing on digital marketing services and cross-channel ad reporting. Previous roles include Director of Online Marketing at INDI, Online Product Manager at JustFound, and Online Marketing Manager at HD Publishing Group, where Joey excelled in PPC management and campaign optimization. Joey's educational background includes a BA in Cognitive Psychology from Dartmouth College, complemented by diverse early career experiences in e-commerce development and web design.

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