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Marcus Puffer is Vice President & Head of Loyalty Management Solutions at IBS Software. In this role, he is responsible for the loyalty product suite, a next generation platform carrying out some of the most successful customer engagement programs in travel and transportation. Before his almost 6 years tenure with IBS, Marcus has served as General Manager of topbonus, airberlinā€™s loyalty program and the second largest frequent flyer program in Germany with more than 3mn members and over 120 partners. He successfully managed the corporatization of topbonus and subsequent sale of 70% to Etihad Airways. Prior to that, he spent a decade at Star Alliance - the leading global airline alliance - in roles spanning Network and Membership Development. Marcus started his career with Austrian Airlines with a focus on market research and long term network planning.