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Serg Ruden has extensive experience in commercial leadership and business development across multiple sectors. Currently serving as Chief Commercial Officer at Digital Alliance Holding AB and as Co-Founder of Cyclebit, a blockchain and cryptocurrency payment gateway, Serg has demonstrated a strong focus on innovative financial solutions. At ibox Holding Ltd, Serg has held the roles of Chief Commercial Officer and Corporate Sales Director, leading significant projects with major clients such as Lamoda and Wildberries. Previous roles include Head of Sales at Groupon, where promotion and advertising campaigns were launched for notable brands, and Lead Sales Manager at U-Soft, focusing on high-level negotiations and consulting services.