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The Marketing Team at Ibotta focuses on driving user engagement and growth for the Ibotta app through strategic campaigns, brand positioning, and partnership development. They leverage various marketing channelsā€”including digital, B2B, and content marketingā€”to promote cash-back offers, enhance user experience, and foster relationships with retailers. This diverse team coordinates market research, manages sponsorships, and executes integrated marketing strategies to support the company's objectives and expand its market presence.