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Rena Kallman has extensive experience in marketing and communications, currently serving as a Reference Manager at IBM since November 2010, with roles that include contributions to IBM Garage and IBM Cloud Labs. Rena manages client references and marketing assets for hybrid cloud solutions across Europe and ANZ, emphasizing Watson API integration and operational management. Prior to this, Rena held various marketing and communications positions at IBM and founded a successful marketing consulting agency, OPUS 1000, Inc., which experienced significant growth and client retention. Rena holds an MBA in Marketing from Suffolk University and a BA in Anthropology and Education from Brandeis University.