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Randi Stipes serves as CMO for The Weather Company and VP of IBM Brand Marketing at IBM, overseeing brand development and advertising campaigns that enhance engagement and brand equity. Stipes also leads Developer Marketing, driving the Call for Code initiative aimed at leveraging developer innovation for global challenges. Previous roles include Vice President of Ad Sales Marketing at The Weather Company, where Stipes launched the 'Watson Ads' solution, and Vice President of Client Solutions at The Weather Channel, collaborating with diverse industries to create award-winning advertising solutions. Earlier career stages include positions at UPS.com, Internet Broadcasting, and various media organizations, complemented by a Bachelor's Degree in Rhetoric and Communications from the University of California, Davis, and a fellowship from The Marketing Academy.