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Knar Felegian has extensive experience in marketing and event management, particularly within IBM, where a career began in 1995 and continues to the present. As the North America Events Manager, Knar manages a team to create strategic event plans that generate a significant marketing source pipeline. Past roles include North America Campaign Manager for the IBM z Systems brand and Digital Marketing Lead for the Systems and Technology Group, focusing on digital growth and efficiency. Knar's earlier career at Lotus Development involved various marketing roles, culminating as North America Marketing Group Manager. Knar holds a Bachelor of Science in Business Administration with a focus on Marketing from Merrimack College.