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Estefanía Sogas Ruiz is a professional with extensive experience in customer service and retail management. Currently serving as the Customer Focus Lead for Iberia Plus, Estefanía focuses on customer loyalty programs and KPIs analysis. Previous roles include positions as a Customer Service Manager at WOW Concept, where Estefanía implemented a customer service team, and as a Professor for Master's programs at Universidad Francisco de Vitoria and IED Madrid, specializing in customer experience in the phygital environment. Estefanía's background also includes roles at The Bicester Collection, Laconicum, Sandra & Co., and LOEWE, LVMH Group. Estefanía holds multiple degrees, including an Executive MBA in Fashion Business from ISEM and an MBA in Business Administration from ESIC Business & Marketing School.