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Natalia Poveda Martínez possesses extensive experience in revenue management and financial analysis, currently serving as Jefe Revenue Growth Management and Cost Specialist at Iberia Foods since June 2022. Previously, Natalia held the position of Especialista Revenue Management at FIFCO from October 2019 to June 2022 and directed projects at CID Gallup Latinoamérica for a brief period in 2019. Prior roles include financial analysis at Coca-Cola FEMSA, specializing in financial reporting and revenue management, and various positions in sales administration and marketing at Philip Morris International. Natalia's academic background includes a Licenciatura in Mercadeo & Ventas and a Bachillerato in Administración y gestión de empresas from Tecnológico de Costa Rica.